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Connecting Salesforce & Google DFP using MuleSoft’s Anypoint Platform

Posted on: July 30, 2018

Google DoubleClick for Publishers (DFP) is a powerful and popular tool among multimedia companies and ads’ platform providers, a complete ad revenue engine helping them streamline operations and capture the most value for every ad impression. But working with DFP is not without its challenges.

Google deprecates it’s API’s every 3 months, and they are being sunset annually. That means that any integration with Google DFP needs monitoring, maintenance and timely updates; especially if you are using its data for billing purposes – a late update risks disrupting your billing cycle.

And it’s not only Google DFP, but other Google products. For example, as a part of introducing Google Ad Management platform, the AdX Seller REST API has been deprecated and are now being sunset (as of July 26, 2018). New and existing users are having to migrate to the Google DFP APIs instead.

Worse, Google not only deprecated API’s, but also retire the whole component of their software. Google’s announcement around deprecation of Sales Management tool (DSM/XSM) probably came as an unpleasant surprise for some companies, that had to start looking for a substitute, like CloudSense, asap.

Such change involves quite an effort, and grows exponentially if for example, you are responsible for a complex IT architecture of a global media company that integrates hundreds of systems. It is easy to understand how challenging and complicated managing such change would be.

This demonstrates the advantage of composable architecture, where one component can be updated or substituted quite easily without impacting the overall architecture.

In our practice, we see great demand for integrations that include both Google DFP and Salesforce, since this combination forms a major part of “360 customer view” for media companies and allows them to customise and extend their products and earn better margins, help them grow, sell, schedule, deliver and measure all of their digital advertising inventory.

Salesforce and Google DFP Mule Connectors

Both Google DFP and Salesforce connect beautifully with MuleSoft’s Anypoint Platform, where one can find various off-the-shelf Salesforce connectors and the Premium Google DFP connector developed by Ricston.

MuleSoft is one of the main advocates of composable architecture and the API-led connectivity approach to integration that makes it possible for companies to be extremely flexible and efficient in an age of overabundance of Apps and other technologies.

[Read more: Api-led connectivity and importance of reusable assets creation]

Ricston’s Google DFP connector enables swift and seamless integration, that can help maximise returns by streamlining a Google ad revenue engine with newly acquired business orders in real time. The connector’s capabilities allow users to derive the highest value for every impression by evaluating both online and offline sales through the use of Google DFP APIs.

There are multiple use cases of Google DFP and Salesforce integration that are supported via Mule connectors, for example:

  • Data from Google DFP to Salesforce

One might want to pull ad auctions data (private and open deals) from Google DFP to Salesforce, ads inventory and orders, or an ads availability forecast.

  • Data from Salesforce to Google DFP

Salesforce can also be used as an initial “order placement and management” interface/tool, and then “pass on” orders data into Google DFP for execution in real time.

  • Merging data from Salesforce and Google DFP

Combining data that resides in Google DFP and Salesforce and then adding an analytics tool, such as Tableau or QlikView on top, allows the creation of various real time reports, forecasts, sales targets and more…

Google DFP integrations often need to handle big data, since there are thousands if not millions of ads, entering auctions. Given that this data is directly involved in generating revenues – it is essential that none are lost.

That is why using a ready made integration component, such as Ricston’s Google DFP Premium connector, adds to reliability and security of the integration flow, since it is vigorously tested and maintained.

Other advantages of using MuleSoft’s connectors, whether Salesforce, Google DFP or others, come from the fact that they encapsulate the complexity of a system. This means that inhouse developers can be more productive without full knowledge of the underlying APIs. They make it quick and easy to integrate an unfamiliar system, basically using “drag-and-drop” functionality to create a flow; and furthermore take care of the security aspects of system authentication.

[Read more: How MuleSoft’s technology and API-led connectivity approach compliments and improves Salesforce Cloud offering]


If you would like to learn more about MuleSoft’s Anypoint Platform, API-led connectivity approach and synergies with Salesforce.com, we invite you to review our 1-hour long on-demand session “The MuleSoft Platform & API-led Connectivity Primer for Salesforce Users and Partners”, led by Chief Architect – Kevin Jervis.

by Anastasiia Linnas @Ricston

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Anastasiia Linnas
Marketing Manager