Google DFP Integration Use-Case

Google DFP connector integrates ad management functions with multiple internal systems. That ensures seamless access and analytics of real time data gathered from CRM, ERP and other applications and therefore allows for better advertising margins.

A leading Media Company in UK uses Google’s Double-Click for Publishers (DFP) tool to manage their advertising revenue. It handles both advertisement tracking and payments. The accounts department of the Media company use a different tool for their accounts. This presented a problem because the data resided in two separate repos. Payments are tracked in Google DFP, thus the accounting package needs to be updated with every change manually.

[Read more : MuleSoft Google Double Click for Publishers Connector]

Ricston proposed a solution to the Media company to automate their process, by integrating different systems with Mule. The whole process was automated in 2 days.

Ricston has developed a custom-made Google DFP connector for the Client.

Read more and download our “out-of-the-box” premium and community edition Google DFP connectors following the link.

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